​Why Regulatory issues are on the rise

The advert of food safety scandals and the increasing affluence on the massive growing middle class in Asia has resulted in increasing focus on the proper regulation of health and nutritional food products in Asia. The speed at which bad press is broadcast through the internet means that adherence to product safety regulations carries significant importance.

The companies in China as well as other countries which have been revealed to have flouted product safety regulations have come under increased scrutiny and in some cases, boycott. With easy access to the internet, the public can now easily spread any negative press. The rise of affluence in Asia also means that an increasing number of people are more health conscious and this includes paying increasing attention to any products they consume.

All these means that the scrutiny on health and nutritional food products can only increase. While this serves to increase regulatory costs, it also serves as an opportunity. Increasingly, people are willing to and able to pay for a product that they know are safe to consume and adhere to the regulations.

​The massive growing markets in Asia mean that it is worth the increased cost of following the regulations if it means that one can not only successfully enter these markets, but win their consumer’s confidence.